The World is Our Market
Publication
The Empire Club of Canada Addresses (Toronto, Canada), 25 Apr 1968, p. 435-446
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The World is Our Market


International trade as the basis of world economy. Market research as the key to success in any market, new or old, at home or abroad. The position in the United Kingdom. The speaker as a member of the "new British school" with a belief in letting everyone know just how efficient and modern Britain really is. Indications through exports of this efficiency and modernity. Other ways that Britain seeks to earn her living in the markets of the world; those of an intangible nature. Details of these invisible earnings. Reasons for Britain's economic difficulties. Three points relevant to what the speaker has said about Britain's ability to compete in world markets. Details of what Britain is doing to compete in world markets. Business the new British way.