A Prescription for Business/Government Relations
Publication
The Empire Club of Canada Addresses (Toronto, Canada), 8 Nov 1979, p. 94-107
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A Prescription for Business/Government Relations


The premise that companies must constantly prove their corporate good citizenship. Experiences of the Coca-Cola Company around the world as good citizens in partnership with government. The benefits of corporate good citizenship. A description of various projects, programs and activities in various countries by the coca-Cola Company, including China, Egypt, Mexico, the Philippines. A review of how the Coca-Cola Company develops such programs, and a market for their product, with a description of some of the multifarious problems encountered. The issue of government intervention.