A Prescription for Business/Government Relations
Publication:
The Empire Club of Canada Addresses (Toronto, Canada), 8 Nov 1979, p. 94-107


Comments (0)
Be the first to comment on this record.
Add your own comment.
:
Is it OK to make your name public?
Is it OK to make your comment public?
Powered by / Alimenté par VITA Toolkit




My favourites lets you save items you like, tag them and group them into collections for your own personal use. Viewing "My favourites" will open in a new tab. Login here or start a My favourites account.










A Prescription for Business/Government Relations


The premise that companies must constantly prove their corporate good citizenship. Experiences of the Coca-Cola Company around the world as good citizens in partnership with government. The benefits of corporate good citizenship. A description of various projects, programs and activities in various countries by the coca-Cola Company, including China, Egypt, Mexico, the Philippines. A review of how the Coca-Cola Company develops such programs, and a market for their product, with a description of some of the multifarious problems encountered. The issue of government intervention.