Results

We found
2
matching items
  • Should Advertising Be Abolished?
    Ogilvy, David, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 1964), 7 Nov 1963, 81-90     Attitudes and philosophies towards advertising, as espoused by various people including Toynbee, Galbraith, President Roosevelt, Sir Winston Churchill, Alfred Marshall, Maynard Keynes. The speaker's own view that the kind of informative factual advertising which the economists endorse is more effective in terms of sales results, than the combative or persuasive ...
    Ogilvy, David, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 1964), 7 Nov 1963, 81-90   Attitudes and philosophies towards advertising, as espoused by various people including Toynbee, ...
  • The Outlook for Advertising and Marketing Firms
    Sorrell, Sir Martin, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2004), 12 Dec 2002, 192-203     Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends in the long term for the advertising and marketing services business. Three important things about WPP. Some objectives. Some comments on the short term. The more attractive picture f the long term. Americanization vs. Globalization - a brief ...
    Sorrell, Sir Martin, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2004), 12 Dec 2002, 192-203   Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends ...
Search within these results
Sort
Contributors
Media Types
Groups
Subjects
Item Types
Years
1960s1960196119621963196419651966196719681969
19701970197119721973197419751976197719781979
19801980198119821983198419851986198719881989
19901990199119921993199419951996199719981999
2000s2000200120022003200420052006200720082009
Web Tools
See Alternate Formats
Atom | RSS | Dublin Core | Mods | Solr
Powered by / Alimenté par VITA Toolkit