Creating a Culture of Opportunity in Canada
The Empire Club of Canada Addresses (Toronto, Canada), 16 Sep 1999, p. 60-71
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Creating a Culture of Opportunity in Canada

Some personal background. Accomplishing significant change through "group therapy." The need for corporate Canada to change along with Canada's economy. Illustrating how Dofasco has been an integral part of the vital shift to a value-added, knowledge-based economy. The role that steel has to play in Canada's future economic prosperity. Dofasco support for Ottawa's growing focus on industry productivity and its link with trade, investment, human capital and innovation. How steel supports growth in Canada's hi-tech industries and adds muscle to the economy by developing new products and working with customers to revolutionise manufacturing processes. The importance of image. Attracting new people to Dofasco. Challenges facing Canada's steel industry. How the steel industry offers unprecedented opportunities for young people. To that end, the investment Dofasco made to endow chairs in metallurgical engineering, and in process automation and information technology at McMaster University and the University of British Columbia. Reading the signs in the global market. Strategic value. Looking at mergers. Some performance numbers. Some history of Dofasco. Four key planks to the Solutions in Steel platform--a review of each, with examples. The future.