McDonald's Worldwide—Past, Present, Future
Publication
The Empire Club of Canada Addresses (Toronto, Canada), 7 Apr 1983, p. 300-309
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McDonald's Worldwide—Past, Present, Future


A description of the speaker's company, with some history and details of international operations. Why McDonald's has been so successful. Sticking to the basics: what those are. Some examples of special events days at McDonald's, which are really part of management strategy such as "national store day." McDonald's as the corporation that sets the standards for corporate responsibility. Ronald McDonald houses. McDonald's restaurants in other parts of the world. The issue of saturation. The future. McDonald's in Canada. Recognition of Ronald McDonald.