Improving Our Environment—At What Price?
Publication
The Empire Club of Canada Addresses (Toronto, Canada), 16 Apr 1970, p. 390-400
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Improving Our Environment—At What Price?


A public awareness and concern for the environment finally by 1968. Now, the time to decide what must be done, and how. The speaker makes three main points about the issue, and discusses each in detail. The first is that "if we are really serious about doing something to improve the quality of our environment then we must concurrently do something to solve the problem of unrestricted population growth." The second point is that "improvement of the environment will be costly—very costly. Will we be willing to pay for it?" Thirdly, "with insatiable demands for goods and services, including the improvement of our deteriorating environment, and with limited funds from both private and public sources to provide for them, it will become necessary to establish priorities." How to accomplish such difficult decisions, and difficult choices. Using the democratic process, the President's Council on Environmental Quality and experience gained at the Institute for Priority Analysis at the National Planning Association. Improvement of the environment through sacrifice, self-discipline, the application of large amounts of private and public funds, and sophisticated long-range planning.