The Auto Industry: Structuring for Survival in the Global Market of the '90s
Publication
The Empire Club of Canada Addresses (Toronto, Canada), 13 Feb 1992, p. 332-344
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The Auto Industry: Structuring for Survival in the Global Market of the '90s


Some positive happenings in Ontario, with examples in the automotive industry. A review of automobile sales in Canada with comparisons between the current situation and the recession in the early '80s, with statistics. Signs of a slow but sustainable recovery. Restructuring in the global auto industry. Remarks on Canada's competitiveness. A review of changes, particularly with regard to products. Opportunities in the '90s. An optimistic look at the future of the automotive industry in Canada and in North America.