Ford Motor Company--the Next Ten Years
Publication
The Empire Club of Canada Addresses (Toronto, Canada), 28 Mar 2002, p. 448-457
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Ford Motor Company--the Next Ten Years


Some history of Ford, especially in Canada. Making sure the company remains vibrant. Priorities in North America. Improving quality, reducing costs. The inertia in the business, and overcoming it. Right-sizing manufacturing capacity. Core issues to be addressed for the long term. Investments and commitment for the future. The sense of commitment and responsibility--of family--in our community that is crucial to who we are. Giving back in environmental leadership. Bulding relationships at all levels. Focussing on the customer. Some facts and figures. Ford as part of the family that is Canada.