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  • Should Advertising Be Abolished?
    Ogilvy, David, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 1964), 7 Nov 1963, 81-90     Attitudes and philosophies towards advertising, as espoused by various people including Toynbee, Galbraith, President Roosevelt, Sir Winston Churchill, Alfred Marshall, Maynard Keynes. The speaker's
    Ogilvy, David, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 1964), 7 Nov 1963, 81-90   Attitudes and philosophies towards advertising, as espoused by various people including Toynbee, …
  • The Outlook for Advertising and Marketing Firms
    Sorrell, Sir Martin, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2004), 12 Dec 2002, 192-203     Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends in the long term for the advertising and marketing services business. Three important things about WPP. Some
    Sorrell, Sir Martin, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2004), 12 Dec 2002, 192-203   Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends …
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