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  • Perception Management
    Smith, Barbara, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 1995), 8 Sep 1994, 112-121     Communications in business. Communications that create business results. Going back to the basics: Why do we communicate at all? The role of perception, in creating or blocking business success. Does
    Smith, Barbara, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 1995), 8 Sep 1994, 112-121   Communications in business. Communications that create business results. Going back to the …
  • The Outlook for Advertising and Marketing Firms
    Sorrell, Sir Martin, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2004), 12 Dec 2002, 192-203     Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends in the long term for the advertising and marketing services business. Three important things about WPP. Some
    Sorrell, Sir Martin, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2004), 12 Dec 2002, 192-203   Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends …
  • The New Face of Linamar: The Evolution of a Brand
    Hasenfratz, Linda, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2008), 12 Apr 2007, 358-366     The successes of Linamar Corporation. How the company has evolved and rebranded to better reflect who they are today and what their capabilities are. Some history of the Linamar Corporation. Some fac
    Hasenfratz, Linda, The Empire Club of Canada Addresses (Toronto, Canada: The Empire Club Foundation, 2008), 12 Apr 2007, 358-366   The successes of Linamar Corporation. How the company has evolved and rebranded …
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